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The plate and screw market in Europe is in decline due to decreasing unit sales in the generic plate and screw segment. Price decreases are being seen across the entire orthopedic trauma device market. Despite representing almost 50% of the total European trauma device market, continued pricing pressure overall is projected to decrease the total market value, year after year.
“Such price drops are typical in the trauma device market where either tender systems or purchasing groups continually apply pressure on manufacturers to reduce their prices,” explains Dr. Kamran Zamanian, CEO of iData. “Price drops have been more pronounced for titanium products, which historically were able to maintain a premium over stainless steel.”
The plate and screw market continues to shift towards anatomical versions of plates due to improved fracture recovery for patients. Further, there is a financial incentive for manufacturers to push sales of anatomical plates, given their higher selling prices.
iData projections show the market value’s decline will lessen over time as unit sales improve and price drops diminish.
Other key findings from the 2015 iData Research report series entitled Europe Markets for Orthopedic Trauma Devices:
Shift Towards Titanium
For much of Europe, the price differences between stainless steel and titanium are becoming smaller as the market becomes more commoditized. Most countries in Europe are trending toward the use of titanium plates and screws over their stainless steel counterparts due to higher biocompatibility and decreased weight. This shift will drive the growth of the trauma market.
However, the premium pricing for titanium products is lessening, making them more competitive with stainless steel alternatives.
In 2014, DePuy Synthes was the leader in the plate and screw market in Europe with a share of nearly 50%. This company offers a full suite of plates and screws, which allows them to compete well in a tender system where the convenience of a single manufacturer may be an important deciding factor.
The AO Foundation, a partner of DePuy Synthes, offers surgical training courses which are still the standard in post-graduate surgical education. Their ability to introduce surgeons with their own products has been a large factor in DePuy Synthes’ dominance in the trauma device market.
Other notable competitors in the Europe markets for orthopedic trauma devices include Stryker, Zimmer, Smith & Nephew, Acumed, Biomet, amongst others.
For Further Information
More on the markets for plates and screws in Europe can be found in the 2015 edition report by iData entitled Europe Markets for Orthopedic Trauma Devices. This report covers Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. It includes sub-segments by country, and detailed market and unit share analyses.
The full iData series on orthopedic trauma devices also covers the U.S., Japan, India, China, and Brazil. Full reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment.
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