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According to a new series of reports on the European dental materials market by iData Research, the popularity of tooth-colored restorations and minimally invasive treatments has increased tremendously in the past few years. These trends are expected to drive the demand for innovative and technologically advanced dental materials, resulting in higher average selling prices (ASPs) and market values.
The introduction of seventh and eighth generation dental bonding agents has significantly improved application techniques and bonding mechanisms and has reduced the number of steps involved in tooth preparation. The newly-introduced self-etch and universal bonding adhesives are faster and easier to use and also offer long-lasting bonds and better aesthetics. In Europe, the adoption of universal bonding agents has been slower than previously forecasted, especially in comparison to the United States. Specifically, this was the case in countries such as France, the United Kingdom, Italy, Spain and Portugal. However, continued marketing efforts have been successful in increasing adoption in these countries.
Dental materials are consumable goods that are bought recurrently by dentists. Certain segments within this market are less elastic, such as local dental anesthetics, which are required for treatments in need of immediate attention. However, other segments, such as direct restoratives, display a more elastic demand and consequently suffer from economic shocks. Moreover, sales perform proportionately with the number of dental procedures conducted per year, a number that has shown a low but stable growth and this trend is expected to continue through to 2023.
“Investors should especially pay attention to composites, bonding agents and dental anesthetics as the largest drivers of growth,” explains Dr. Kamran Zamanian, CEO of iData. “On the other hand, impression materials are in the process of becoming obsolete in a matter of a decade or two.”
More than 65% of the market was shared by five companies, whereas the remainder was scattered across a multitude of competitors. The leading competitor, 3M ESPE, competed across all market segments. Competition was more intense in some segments than others. The direct restoratives market, which represented the market with the most potential for revenues, displayed the highest number of manufactures competing for market share.
In certain segments, the competitive landscape varied greatly from country to country, with local manufacturers typically holding leading shares in their home countries. For example, Micerium is a reputed company in Italy that develops various dental materials and competes with leading multinational players. Their success can be attributed to the cultural terms of business in the region which is based largely on trust and personal relationships. Few other examples include Inibsa and Clarben from Spain, SDI in the United Kingdom and Molteni Dental in Italy. Additional competitors in the European dental materials market include DENTSPLY, GC EUROPE, Heraeus Kulzer, Ivoclar Vivadent, Septodont, Kerr Dental and Kuraray among others.
For Further Information
More on the dental materials market in Europe can be found in a series of reports published by iData Research entitled the European Market Report Suite for Dental Materials 2017.